Odoo for retail and distribution businesses
Odoo: the strategic ally that your company needs


 How does Odoo work?
 Main challenges facing retail and distribution companies 
 Odoo Modules
Return on Investment with Odoo (ROI)

In the competitive world of retail and distribution companies, every advantage counts. In this blog, we will explore why implementing Odoo can make a difference for your business. From process optimization to inventory control and data-driven decision-making, discover how this solution can boost the efficiency and success of your business.

How does Odoo work? 

Odoo is an integrated ERP, which uses intertwined applications for all company processes from a single platform. This solution allows for centralizing and supervising the information of all the operational areas with data in real time, and is accessible from any location. This is an especially valuable characteristic for industries that are dedicated to sales, marketing, manufacturing and production because they enhance their integral operation.

But let's talk about what the main challenges facing these industries are and how Odoo can help overcome them.

Main challenges facing retail and distribution companies

Missing opportunities, managing clients, and scaling as the business grows are just a few of the many challenges facing retail and distribution companies.

Most of these companies present a disconnection between their processes, causing inefficient flows between the client and the company. Without an ERP, it is common for information to be stored in multiple systems or even in separate spreadsheets, making it difficult to see and access updated data in real time. Additionally, the lack of automation and structured workflow can lead to slow, manual processes, increasing the potential for errors and delays in operations.

In this context, it is natural to ask: how does Odoo address these issues through its various modules?

How Odoo Modules Change the Game

Below, we'll reveal how Odoo's key modules can bring you a range of significant benefits that will not only improve efficiency and productivity, but also strengthen your ability to stand out and compete in the marketplace.

Sales and CRM 

The Sales Module enables you to automate many processes, such as automatically

generating quotes from opportunities, converting quotes to orders, scheduling deliveries, and tracking order status. In addition, it allows you to manage sales through different channels, such as physical stores, online stores and direct sales, and consolidate all the information on a single platform.

Regarding price management, you can configure specific price rules and discounts for products, customers or groups of customers. This allows you to offer personalized offers and flexible pricing strategies.

On the other hand, it facilitates the relationship with customers and allows us to offer a better service. How does it do that? By allowing you to have a complete record of the interaction with your customers, including communication history, previous orders and preferences.

This integration will also provide a boost to the sales team by enabling meticulous follow-up at every stage of the customer journey, facilitating the ability to address opportunities at the optimal time. Furthermore, Odoo offers the functionality to assign specific tasks, track the activities of sellers, evaluate their performance and quantify their successes effectively.

Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

“All Odoo modules are customizable and adaptable to the specific needs of your business” 


With the Purchase Module you can keep a complete record of your suppliers, including

key information such as contact details, payment terms and purchase history. This facilitates informed decision-making about who to do business with and enables detailed tracking of all purchase orders, from creation to product receipt, improving visibility and traceability of transactions.

In addition to facilitating the purchase request, Odoo allows you to analyze and measure effectively. With its reporting and analysis system you can evaluate the performance of your purchases, analyze expenses, identify purchasing patterns and make strategic decisions based on data.

Inventory Management

Odoo offers tools to accurately track available stock, allowing you to know real-time inventory levels, storage locations, and product availability. If you have multiple warehouses or storage locations, Odoo allows you to efficiently manage inventory in each of these locations, which is essential for companies with distributed operations.

On the other hand, if your company handles products with serial numbers or batches, Odoo offers specific features to track warehouse entries and exits, making it easy to identify problems, such as product loss or inventory inconsistencies.

In addition to this, the inventory module allows you to automate key processes such as replenishment planning based on stock levels and demand. To avoid overstock or understock issues, you can optimize your inventory with analytics tools, identifying products that are overstocked or running out of stock quickly.

Billing and Accounting

Odoo offers a complete Billing and Accounting Module , which allows you to keep

 financial control of business operations, track income and expenses, and generate financial reports. But let's go to the details.

The billing module allows you to easily create and send invoices to customers by connecting the information with the sales module. Additionally, you can perform detailed monitoring of payment and charging accounts. Quickly seeing the status of pending, overdue and paid invoices helps in making financial decisions.

Another important quality is its  multi-currency and multi-language option. Odoo is 

capable of handling transactions in different currencies and supports multiple languages ​​in its configuration and documentation, which is especially beneficial if you operate in international markets.

Regarding tax regimes and types of taxes, you can configure specific tax rates, automatically calculate the taxes applicable to transactions and generate accurate tax reports. Its variety of financial reports, such as the balance sheet, income statement, and cash flow, provide you with a clear view of the financial health of your company, helping you make informed decisions with up-to-date data. As for the security of your data, there is no need to worry, as it provides security functions and permissions that allow you to control who can access and modify sensitive financial information.


With Odoo, you have the possibility to create online stores in a simple, attractive and functional way. Order, inventory and customer management are simplified as everything is centralized in one platform. Its design tools give you the flexibility to customize the appearance of your store, organize products into categories and subcategories allowing smoother navigation for customers, as well as define prices and set up various payment options.

In addition to these advantages, you will be able to manage your product catalog efficiently, establishing specific attributes, variants and prices according to needs.

Finally, with Odoo you will have a High Return on Investment (ROI) 

The implementation of Odoo in a trading company leads to an overall optimization of operations, a more efficient management of resources and better decision making, which translates into an increase in ROI. Improved efficiencies, reduced costs, and the ability to seize market opportunities contribute greatly to this increased return on investment.

However, it is important to keep in mind that the specific ROI of the Odoo implementation will depend on the particular needs and the situation in which your company finds itself. The size of the company, the number of business transactions it handles, the level of prior automation, and the degree of customization required are factors to analyze before implementation to establish clear and measurable goals, and thus evaluate ROI after implementation.

In conclusion, Odoo stands out in its ability to adapt to the specific needs of the sector, offering integration, customization, operational efficiency and intelligent analysis. Having an experienced and trained team to carry out a successful implementation of Odoo is essential to achieve the expected ROI. Therefore, choosing an implementation with experience and knowledge in the merchandising industry can make all the difference in realizing significant benefits and positive ROI. If you have a retailer and want to implement Odoo, the next thing you should do is find a trusted partner or ally.

At Pragmatic, we have contributed to the technological development of more than 60 Odoo retail and distribution companies, and helping to overcome the unique challenges facing the industry and providing a solid foundation for continued growth and success.

Are you ready to discover everything that your company can achieve with Odoo? Contact us! We have a team ready for you. 

Let's schedule a call!